Senior SEO Specialist

  • Guadalajara, Jalisco, Mexico
  • Full-Time
  • On-Site
  • -
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Job Description:

Senior SEO Specialist

Position Overview 

Farahi Law Firm is an award-winning personal injury firm dedicated to fighting for the injured and delivering exceptional legal representation. We are a fast-growing, client-centric team that values aggressive advocacy, innovation, and community impact. We compete in one of the most aggressive organic search markets in the country, where our authority profile — not our content volume — is the ceiling on how far we rank. This is a senior, hands-on role for someone who has personally built links that move rankings in competitive, high-CPC verticals. You will own off-page SEO end to end: prospecting, outreach, digital PR, and the link acquisition roadmap for our English and Spanish properties, while mentoring our existing Link Builder and raising the standard of what we accept as a placement. This is not a technical SEO ticket role — our in-house development team owns site fixes and implementation. This is an authority-building role.

Key Responsibilities

Link Acquisition & Digital PR

  • Own the off-page roadmap: target pages, anchor strategy, monthly link velocity, and authority targets by practice area and by city.

  • Personally prospect and secure high-quality editorial placements — legal directories, local news, community and sponsorship coverage, industry publications, and university/association resources.

  • Run digital PR and HARO/Qwoted-style expert-source campaigns that convert firm attorneys into quoted sources with earned links.

  • Build linkable assets in partnership with the content team: original data studies, safety and claims research, local resource hubs, and statistics pages.

  • Develop and maintain outreach sequences, pitch angles, and relationship pipelines that produce repeatable placements rather than one-off wins.

Local & Geographic Authority

  • Build citation and local authority for our California service-area pages and Google Business Profiles.

  • Identify sponsorship, community event, and partnership opportunities that produce legitimate local links.

  • Coordinate with the merchandise/vendor and events side of marketing so sponsorships are converted into online mentions and links.

Quality Control & Risk Management

  • Enforce a written quality standard for every placement: real traffic, real editorial process, topical relevance — no PBNs, link farms, or paid schemes that put the domain at risk.

  • Run continuous backlink audits; identify and disavow toxic or spammy links.

  • Monitor competitor link profiles and turn gaps into an actionable prospect list.

Team & Reporting

  • Mentor and direct the day-to-day work of our Link Builder; review outreach quality, targets, and follow-up discipline.

  • Report monthly on links acquired, referring domain growth, authority movement, and ranking impact on target pages.

  • Work alongside the SEO Content Lead, the Spanish/English writers, and the reporting lead so on-page and off-page efforts point at the same priority pages.

Requirements & Qualifications

Required

  • 5+ years in SEO, with at least 3 years focused specifically on link building, digital PR, or off-page strategy.

  • Demonstrated portfolio of placements personally secured; be ready to walk through specific campaigns, outreach, and ranking outcomes.

  • Experience in a competitive commercial vertical (legal, medical, finance, insurance, or comparable YMYL space).

  • Fluent, persuasive written English — outreach is a writing job before it is an SEO job.

  • Working command of Ahrefs or Semrush, Google Search Console, GA4, and outreach/CRM tooling (Pitchbox, BuzzStream, Hunter, Apollo, or similar).

  • Strong grasp of Google's link spam policies and what actually carries risk.

Preferred

  • Spanish/English bilingual — we run a full Spanish-language property and want authority built on both sides.

  • Personal injury or law firm marketing experience.

  • Existing relationships with journalists, editors, or publishers in the U.S. legal or news space.

  • Experience with local SEO, citation building, and multi-location Google Business Profile authority.

  • Track record building and promoting original-research or data-driven linkable assets.

Success Metrics

  • First 30 days: complete a full backlink and competitor gap audit for English and Spanish properties, deliver a prioritized 90-day link acquisition roadmap, and publish the placement quality standard.

  • First 60 days: active outreach pipeline with a tracked prospect list and response rates; first placements secured on priority money pages; toxic link cleanup underway.

  • First 90 days and ongoing: monthly quota of qualified referring domains met, measurable authority growth on priority pages, ranking improvement on the agreed keyword set, and zero placements that violate search engine guidelines.